Word Choice is

Words communicate not only ideas, but attitudes and feelings. Writers and speakers choose words carefully to suit their purposes.

Click the links below Gomer and Smarge to see what they have to say about the words Black, Snow, Yellow, White, Orange, Ice, Key, Green
Gomer	Smarge
black snow yellow white orange ice key green	black snow yellow white orange ice key green

A good speaker or writer is sensitive to both the denotative (simple naming) and connotative value of words (suggested ideas or meanings).

We are exposed to the power of words in advertising every day.